Who we are

Who Are We

At Fionity, we believe every pet deserves comfort, care, and a little bit of magic.
What began with a single grooming tool — the Shear Magic Pet Nail Grinder — quickly grew into something much bigger: a full range of modern, high-quality pet supplies designed to make life easier for both pets and their humans.

From smart automatic litter boxes to cozy beds, interactive toys, and essential accessories, every product in our store is carefully chosen to bring happiness, safety, and convenience to your pet’s daily routine.

We’re passionate about combining design, functionality, and love, creating products that fit beautifully into your home and your lifestyle — because taking care of your pet should feel as natural as loving them.

Our Story

Fionity was born from a simple idea:
to build a brand that treats pets as part of the family — not just with affection, but with thoughtful, innovative products that truly make a difference.

What started as a small project between pet lovers turned into a growing community dedicated to providing the best care experience for cats and dogs across Australia.
Every product we launch is inspired by real life with pets — the moments of joy, play, mess, and unconditional love that make them who they are.

At Fionity, we’re not just a pet store.
We’re a reflection of that bond — the trust, the comfort, and the happiness that only pets can bring.

💛 Why You’ll Love Shopping With Us

• Thoughtfully curated, pet-safe and vet-approved products.

• A unique blend of modern design and everyday functionality.

• Fast, reliable shipping across Australia.

• A small but passionate team that truly loves pets — just like you.

Get in touch

Have a question or feedback? We’d love to hear from you.
You can contact us via chat or e-mail.
Email: store.fionity@gmail.com

— The Fionity Team